A brief for an awareness campaign

For my project, I discombobulate chosen to create an awareness compress, about pincer abuse, which can come under the marketing and take careising part of the course. My campaign is going to be chiefly foc employ on sexual abuse, as it is quite a sensitive topic and not umteen people choose to do it. I am aware that it is going to be ch eachenging, and that I would have to use some very effective techniques in order to give out the right message. The master(prenominal) aim is to educate people and inform them about what is going on in the world, as salutary as marketing for the charity organisation.These are very covert marketing techniques, as it is quite astute and focused on the organisations activities rather than the organisation itself. The project is going to be consisted of 4 posters that could be used in either magazine pages or on billboards. They will all have the same layout as well as the same thinker, to get at it as simple as possible for readers insofar ef fective. puzzle will play a big role in my posters, as they will all be linked, as if it is like a series of pages and they all complete each other.By looking at advertisements by organisations such as NSPCC, I have realised that the use of dull and dark work are very common, same as the close up shots. However, my use of innovative ideas will make the campaign more appealing, and the enigmatic factors will attract many readers. I will use the idea of including a childs picture in the poster, just unlike the others I will use as more bright colours as I possibly can, that will wherefore be contrasted with the telescope. The main background is going to be an grey-haired journal opened, in quite olive-drab and dark colours.The wordings dear diary are going to be used on the first three posters. The diary connotes that it is real deportment events, and just like how the book is opened, a person is opening their life for us to look at and go into it. Diaries are usually symbo ls of truth, as they are very secretive and owned by matchless person, so the fact that it is the main background connotes that the organisation is very h unrivaledst about its activities, and that it is simply covering the viewing audience nothing but the reality.In the middle, there is going to be a very simple, yet colourful picture of a child, each one showing the situation developing, and then followed by brief sentences beneath it, symbolising the child writing in their diaries. It shows a sequence of events as it starts by a picture of a girl happily sleeping in her bed, with the word My first night in my new bed. he said I was a princess. The enigma in the text makes the interview marvel who the he is and what the advert is about.The second poster shows a little boy at the jet blithesome and enjoying his time, however this time there is a hand holding onto his hands. It is then followed by the words went to the park today, he played with me on the swings. There we can immediately feel the enigmatic meaning of the next, where the audience feel the worry and almost know what it really wants to show, especially with the pun on the word vie with me.Even though it builds up tension, the readers would still want to get to the end and know what it is about. The third one is a picture of a little girl with two man hands on her shoulder, and over again with the words He said no one would understand he is my only outflank booster dose. Now, it gets clearer to the readers, as the point would have been successfully showed. The last picture consists of the organisations name, followed by some facts, a helpline and then the slogan which is This smile this child ead between the lines. The slogan refers back to the smiles of the children in the pictures, and the appearance of a diary supports the idea of reading between the lines, in order to find the truth. The logo of the organisation is going to be placed on every single poster, adding to the confusion a nd enigmatic effect, but also helping the readers to understand. The advert is very disturbing to readers, as they are seeing innocent childhoods being taken away without realising, and how brainwash the children get.The contrast in colours shows the active and bright life of children however surrounded by the gloomy colours connoting the dangers around them. The idea is targeted to a more educated, and clever audience, as it is based on challenging the readers to get to the point instead of giving it to them. This means that the advert is targeted at ABC1 audience from both genders, however since it is common for children to get abused in the lower class if society, then the advert is very beta to appeal to them too.So overall it appeals to both ABC1 and C2DE audiences, with a very wide range, starting from young children to old grandparents both reporting the same problem. The billboards are going to be created using the same pictures, however with all of them stitched together, making it seem like a storyboard. It could be placed anywhere, however it would be best put at a place such as a shopping centre where viewers can stand and read all of the writing.Stickers are also going to be created with the logo of the campaign and distributed around. I am working in a pair with Kirstie Browne, and we have both decided to evenly divide the work, and use a program called Easy media creator 10 Suite to help us create our posters, and make them seem professional. We will start by taking the pictures we need on digital cameras then use them for our final piece. The organisation that we will most probably choose is going to be NSPCC as it is mainly focused of the sexually abused children.